About Us

Using e-commerce to help those in need

Epic Brand is a family of digitally native brands made with a purpose. Join us as we continue the Epic Brand Movement for generations to come.

Our mission

To empower our non-profit arm, Epic Brand Cares, and other charitable organizations by donating a percentage of our profits and helping people discover and grow in their faith.

What is a digitally native brand?

A digitally native brand is a company that originates online and exclusively sells its product or service through online marketplaces. These brands typically rely heavily on digital marketing.

While this business model initially entails operating solely through online channels, some brands venture on to establish physical pop-up shops, showrooms, and brick-and-mortar stores due to the explosive growth of their brand recognition.

Why use digitally native brands?

Whether we like it or not, we have been completely submerged in a digital world for many years now. Epic Brand Cares’ vision is based on two important aspects of this digital world – both being equally important.

The first, is that companies that solely sell online typically have lower overheads than brick-and-mortar stores. This helps create higher profit margins which ultimately creates more funds to help with our day-to-day mission.

The second, is that we believe we can connect and inspire younger generations, who have been born into this digital world, so they adopt this model of giving and join the Epic Brand Movement.

Our story

2010

Epic Brand was conceptualized while the founder and CEO was working across the US, Europe and the UK for an international specialty retail clothing company.

Epic Brand Clothing was launched as the flagship brand.

2017

After starting the build in 2016, Country Kitchens went live in January of 2017. This was the start of Epic Brand Home.

2019

A second brand was added to Epic Brand Home. Riley & Higgs launched with a farmhouse flair when it comes to renovating kitchens, bathrooms and many other spaces in the home.

2022

Nuovi Armadi became the third addition to Epic Brand Home as it was launched at the tail end of 2022. Their European style cabinets flourished with style.

2023

Amishwerks was launched on Etsy in 2023 as the fourth addition to Epic Brand Home. After quickly gaining popularity, amishwerks.com was scheduled to launch the following year.

2023

Epic Brand Cares, Inc. was established as a 501c3 non-profit organization. This would be the foundation for the Epic Brand Clothing re-launch.

2024

Starting the year in dramatic fashion, Country Kitchens was sold in order to fund the Epic Brand Cares mission and further align our brands go-forward strategy.

2024

Our flagship brand, Epic Brand Clothing, was re-launched with the mission to empower Epic Brand Cares and other charitable organizations by not only donating the majority of their profits but to help people find and grow in their faith.

Eagerly building something epic

As we tirelessly work on developing and acquiring new brands, we are also looking to increase the number of partnerships with digitally native brands in order to inspire the younger generations that have grown up within the world of e-commerce.

This dynamic movement has the power to reach more and more communities and individuals beyond our wildest dreams for generations to come.

Company news + industry insights

Steve Noriega - Top 100 Magazine's Top 40 Under 40

Epic Brand Founder Named to Top 100 Magazine’s Top 40 Under 40

Article featured in Top 100 Magazine’s Top 40 Under 40. Steve Noriega, founder and CEO of Epic Brand, has spent over 15 […]

Amishwerks Bridges Tradition and Innovation to Deliver Quality RTA Cabinets

Amishwerks is quickly becoming a staple choice for DIY enthusiasts seeking to infuse their personal touch into their homes with their growing […]

A Purposeful Acquisition for Generations to Come

In a strategic move aimed at catalyzing social impact, Country Kitchens has been sold to provide the capital needed to jumpstart Epic […]

Deciphering Q1 Retail Sales: Insights into the Consumer Landscape of 2024

The first quarter of any year serves as a litmus test for the health of the retail sector, offering valuable insights into […]
Home Renovation Spending Expected to Stabilize by Late 2024

Home Renovation Spending Expected to Stabilize by Late 2024

In the wake of economic turbulence and uncertainty, the home renovation industry has been subjected to fluctuations in spending patterns. However, there […]

Epic Brand Cares: Empowering Communities Through Purpose-Driven Brands

Today is a very proud day for Epic Brand. Starting a non-profit has been a conversation for a while now and recently […]